Dr. Ron Krinick
Co-Founder / Scientific Advisor
- World renowned orthopedic surgeon.
- Chief of orthopedic surgery and sports medicine at NYU Downtown Hospital.
- 2005 International Physician of the Year Award
- NYC Best Doctor Awards (NY Magazine, Castle Connolly).
- Successful entrepreneur with established track record of success in the medical, pharmaceutical, and real estate areas.
Steven Greenfield, JD, MBA
Co-Founder / CEO
- Over 10 years of successful start-up experience.
- Experienced small and mid-cap investment banker.
- Former corporate, securities and tax attorney at top NY law firms.
- MBA, University of Columbia Business School
- JD, University of Pennsylvania Law School
- Valedictorian of Yeshiva University, Sy Syms School of Business
Director Of Sales & New Product Development
- Seasoned coffee and CBD sales executive with over 10 years of coffee sales experience.
- North, Central, and South American sales representative for Caffitaly, DolceVita, and Capitano brands. Currently selling over 5 million capsules a year.
- 18 years of experience in new product development and marketing.